3 steps to make a competitor's territory work for you

Making territories is hard, especially in unknown markets. To help plan your post-Covid growth strategy here is a handy way to create sellable territories today.

Step 1. Find average drive-time

Pick a key competitor that has been open several years in an unknown market. Find the drive times where the edges just touch its other stores. Above it is exactly: 10 minutes

Step 2. Get average demographics

Then average the Population and Households that make up each of the five competitors' drive times.

The result from above is:

• Average Population: 137,136
• Average Household: 55,041

Step 3. Apply averages to your area

For our new territory area, we'll apply a 10 minute drive time and check the Population and Households.

• Our Population: 143,352
• Our Household: 57,199

Summary

By using an established competitor's territories who have been through expansions and closures in a market, you can build a territory in an unknown market to closely match how they did it. In this case. 93% Match

Many companies struggle to sell products in areas where nobody cares. With Fract, it’s easy to find areas with the right customers so that you can generate more sales.